Top E-commerce Trends for 2016
Technology is continuously evolving, and with that, so are the trends. In a world that appears to be dominated by the Internet and shopping, keeping up with these constant advancements in technology is vital to an e-tailer's success. Below are a few of the top e-commerce trends to look for throughout 2016:
Mobile optimization: As mentioned in one of our previous blog posts, online shopping using a mobile device has become increasingly popular in the last few years, and that popularity is expected to continue increasing this year and beyond. In today's digital world, we can do so much with our phone. We can pay bills, talk to friends and family halfway across the world, deposit a check simply by taking a photo of it, etc. Why wouldn't we do our shopping on our phones, too? Mobile shopping is not simply an additional feature; it's a necessity.
E-tailers worldwide are seeing the importance of mobile-optimization, which serves two key purposes:
- To increase a brand's visibility across the worldwide web, especially in search engines and shopping directories, and
- To provide an ideal user experience.
According to an article by Digiday, "the 2015 holiday shopping season was a clear indication: mobile commerce isn't slowing down. Google searches, email newsletters and social media promotions all lead shoppers to the same place: their mobile browsers."
Proactive personalization: Online shopping used to be a pretty impersonal experience. It's not the same as walking into a store and being greeted by a salesperson, who is there to answer any question you have regarding size, color, or style. But you do get to stay in the comfort of your own home and shop in your pajamas. In 2016, instead of waiting on customers to contact them, e-tailers are actively engaging consumers on pages and throughout the customer journey by offering live chat and immediate assistance if a problem arises.
While personalization has long since been a part of e-commerce success, the rise of predictive technology has enabled merchants to offer more appropriate products and services — at the right time and in the right format. Merging data insights with individual shoppers' profiles can help merchants predict what their consumer will do next, thereby customizing the experience even further.
Better, efficient delivery: Delivery time has become increasingly competitive in the e-commerce world. With so many companies offering free two-day, overnight, and, in some cases, same-day delivery, it's becoming more difficult for e-tailers not to offer similar perks. Gone are the days of waiting four weeks for that sweater you purchased from the UK to arrive at your house in Brazil.
With e-commerce sales on the rise, e-tailers should be looking to improve the efficiency of their fulfillment operations and workforces. This, essentially, has an effect on (and improves) delivery options.
Keeping tabs on and staying ahead of the latest industry trends are fundamental to success. Let FedEx® Cross Border help you get there.